Excellent communication skills both written and oral. At 26.78%, Marketing Collateral, Marketing Planning, Digital Marketing… In the case of a marketing manager, an example of a hard skill is the ability to evaluate and edit marketing materials, including photos and videos. A good job description (or cover letter and CV) includes a … Thank you for your work creating the eight skills especially your concentration on collaboration...it is so often the forgotten skill. Marketing managers must be able to set common goals and guide each team in working toward those objectives. Good communication skills help you build networks and negotiate better; the two important needs of a marketing profession. Thank YOU for the original direction and the great blog post! And there is so much opportunity for marketers. If you were looking for an accountant, you would know to look for someone with accounting skills and who went to school specifically aiming to work in accounting, but very rare are marketing managers who possess an actual degree in marketing… Whether you’re a marketing manager trying to build a more diverse team, or a recruiter looking for the perfect hire—here’s a top marketing skills … Read more: Key Marketing Skills to List on a Resume (With Examples). The … Marketing and straight forward may not sound good together, but the truth is that people prefer honest marketers as compared to those who promise them unfeasible things. The answer to the question “How to be a marketing manager?” requires a long list of marketing manager skills and qualifications. Then, determine which of those skills you can accurately include in your resume. They should excel in both organizational and interpersonal communication, which means they must be able to share information in both large groups and one-on-one conversations. "The marketing project manager's role is to use all their skills to increase productivity. The marketing industry lives in a constant state of evolution. Communication skills: You should be a strong, effective communicator, and … at networking events, conferences and exhibitions. Here are some tips for how to highlight your skills during a job search: Your resume should include an overview of any professional skills that are relevant to being a marketing manager. New trends and technologies emerge regularly and quickly change the way we interact with customers and prospects. The best way to showcase that ability is to highlight your communication skills, presentation abilities, creativity and experience partnering with sales teams to support their goals. Those same skills, frankly, that we just went through, but also the ability to develop those skills … But just what to look for is open to debate. To be a successful marketer, you need all the skills of a leader. A good marketing manager is a great vision creator, being a vision creator is one of the most important qualities you as a marketing manager must possess to standout from others. These skills are tools that enable a marketing professional to excel in the field. One of the most fundamental brand manager skills is the ability to apply reasoning to different forms of … … The complex nature of a marketing manager’s work demands that he be able to think laterally and broadly. Being organized in the workplace also allows marketing managers to reduce stress and perform their duties efficiently. Both hard and soft skills are necessary for a marketing manager's success. Technical skills for a marketing manager involve: Organizational skills are beneficial to anyone who manages multiple tasks or projects at the same time. ... What we’ve come up with is a list of 50 foundational marketing skills … Great presentation skills. 3. You have an awesome list for Marketing Manager Skills. Marketing manager resume example. The Brand Marketing Manager ensures the efficient execution of business plans in order to meet future brand expectations and targets. Hard skills typically require some effort to acquire since they usually involve technical knowledge or industry expertise. Marketing Managers lead diverse creative teams that may include graphic artists, web designers, copywriters, and data analysts, among others. Being a leading marketing manager means bringing the right skills and traits to the table. Deploying marketing automation will require skills such as process modeling, project management, the ability to train and manage change, as well as ease with technology. If you can prove that you are well-prepared to fill the role, you are more likely to be hired as a marketing manager. Skills like leadership, organization, marketing expertise, teamwork and communication are common experience on Marketing Project Manager resumes. Clear and effective copywriting techniques will be largely beneficial. If you are interested in working as a marketing manager, it will benefit you to know what kinds of skills are associated with the position. Top marketing skills employers would kill for in 2020 are: creativity, UX design, video production, audio production, sales leadership, social media marketing, and digital marketing. A successful Marketing Manager’s hard skills span multiple marketing functions while their project management and soft skills help facilitate their multidisciplinary teams. On a good note, if you’re applying to an opening, precisely what that company wants is usually spelled out in the post’s marketing manager job description. New trends and technologies emerge regularly and quickly change the way we interact with customers and prospects. Many job listings include a list of desired skills, so it is a good idea to review these before submitting your application. Marketing managers should be able to develop unique and interesting ways to sell products or promote the brand. Before that, she led marketing strategy and go-to-market programs for SAS. What is a digital marketing manager? Hard skills. These skills are tools that enable a marketing professional to excel in the field. I particularly like the addition you made of "collaboration". Yet content marketing isn’t about attracting someone to your site just once. If you are applying to a government position, use this guide to craft a clear and comprehensive federal resume. "Empathy is important for the personal relationships you build with your teammates via 1:1s, coaching, mentoring, etc. Whether you’re a marketing manager trying to build a more diverse team, or a recruiter looking for the perfect hire—here’s a top marketing skills list to explore. But collaboration is not as intuitive. To be successful in the industry, marketing managers must be able to capture and hold their audience's attention. We're going to see more about this soft skill as more marketers start to think about sales enablement and agile marketing. Marketing Managers are responsible for making and implementing Marketing Strategies for an organization. Of the eight skills mentioned in Kathleen’s post, “Eight Skills for Tomorrow’s Marketers”, the following six, taken almost directly from her post, are vital for our B2B tech environment: To this great list I would add these three ‘softer’ skills that are critical…including: While not exhaustive, this list of skills confirms that we are no longer looking for traditional marketing skills. Some marketing manager skills come naturally while others take time to develop. Creativity in marking - absolutely. Marketing Manager Job Essential Skills. A successful marketing manager must be able to generate interest in whatever product or service a company is selling. Businesses are also looking for experts in Customer Relationship Management (CRM) software, which serves as an essential tool for virtually any company.CRM software is used to organize and manage customers’ various interactions with a company. Today's marketing professional has to continually create digital content so a working knowledge of website creation and fundamental coding skills are in demand. Marketing managers use communication skills by: Marketing is in many ways a creative endeavor. I'll share this to my boss!! This is particularly interesting for the field of marketing simply because marketing has changed so much in the last decade. It’s clear that marketing managers must look for evidence of different skills and experience, when evaluating applicants. Exactly what that entails can vary from one job to the next. Marketing managers use a variety of hard and soft skills to carry out their duties. This is the approach our marketing manager candidate takes: Four of his six skills are directly linked to specific pieces of software, all of which are generally used by marketing managers on a daily basis. Books . Marketing managers need both hard and soft skills to perform their jobs well. From marketing … Organizational skills help a marketing manager to create and enforce achievable deadlines, adhere to complicated schedules and keep track of important information. Creative skills for a marketing manager often involve: There are several important steps a marketing manager can take to improve these skills and grow professionally: Marketing managers primarily use their skill set to encourage productivity and motivate their team. Leadership is a constant need. An international marketing manager must have impeccable social media skills in order to use the platform for promotional and marketing activities. A successful Marketing Manager’s hard skills span multiple marketing functions while their project management and soft skills help facilitate their multidisciplinary teams. The lead often needs to return time and time again. A marketing manager must work well with others---whether it's your teammates or people from other departments. But collaboration is not as intuitive. The author of The Analytical Marketer, Adele empowers her employees with data and analytics to grow revenues and optimize customer interactions. Key Marketing Manager Skills and Competencies. Think you’re cut out for the job? I learned a lot from this article about marketing, it seems i am also marketing student. The 5 key skills of a Marketing Manager. Storytelling. The marketing manager job description includes forming and examining strategies. Leadership skills for marketing managers involve: The field of marketing requires some amount of technical expertise and experience. it also help to design the resume or appearing for interview. Marketing managers should have at least a basic understanding of how the technology in their department works and how it is used. Marketing manager resume skills 2020. She oversaw digital investments in advertising, content, search and social media. 10x Marketing Formula. The last decade has seen a whirlwind of changes in marketing. Powerful communication skills. However, it is important to understand that … Want to create a resume quick and with no hassle? Soft skills are typically associated with interacting with other people. Marketing as everything, is changing so rapidly it's hard to keep up. Work management processes that drive the best results. 3. The dramatic changes and the rate of change that is happening in the field of marketing. It adds more thoughts, ideas and techniques on becoming a good marketing manager as well. If you can successfully deliver your capabilities to the employer, you have an edge. 4. We are no doubt in the midst of redefining the practice of marketing. Ability to work accurately and closely with marketing and advertising managers. Currently, Adele is VP, Global Demand Generation and Customer Experience Marketing at Splunk. Marketing skills (including copywriting) Although it may sound obvious, marketing skills should also be of your scope if you’re applying for product marketing manager jobs. Promoting any product, service, or idea encompasses many different marketing skills and personal qualities: The process begins with analyzing your audience and defining their perceptions of … It can be a pretty common story or an interesting one, but it is the skill of the marketer that how the story is weaved and presented to the … Communication Skills. As a manager, you have to communicate up, down and across the organization.You need to make presentations and communicate to the senior management one minute and then communicate to your peers the next minute.. You need to be able to get people to listen to you, remember and buy in to your goals and act on the information that you communicate to them. Soft skills. A brand manager needs to have certain qualities in order to achieve the things necessary to boost and maintain a brand. Soft skills are often something that people have a natural propensity for, but they are also something you can learn and improve. First your Marketing Manager skills list must sell your qualifications to the Hiring Manager. Thorough knowledge of business, as well as marketing, is a must for becoming a … Process design skills: marketing automation has taken the world by storm. The best marketing managers have strong communication skills, an ability to understand and analyze trends, and a deep understanding of the wide variety of marketing … This involves the ability to come up with original ideas and innovate ways to make them a reality. While all sales manager undoubtedly need hands-on experience converting prospects into customers themselves, there are a wide range of other (equally important) sales manager skills you’ll need to command in order to excel in this role. He should be able to see the big picture without missing the minute details. The best Marketing Managers … Read more: Management Skills: Definition and Examples. Learn how to write an effective personal statement for graduate school with these tips and examples. The Brand Manager also takes part in the development of short-term tactical Sales and Brand Management marketing plans. Her responsibilities spanned field and digital marketing, demand generation and marketing sciences, as well as retention and event marketing. Here are a few of the skills every marketing manager needs to succeed: Traditional marketing skills How do you hire, and get hired, in this environment? Thanks for highlighting this post from my blog and for your additional insights. All of those skills are great for the individual contributor. Exactly what that entails can vary from one job to the next. This is best achieved by understanding that any online marketing effort must by in sync with the corporate marketing strategy NOT a paralell effort. Thanks Again-- Adele, Very useful post to indentify our skill sets, Leadership is a constant need. A marketing manager has to have a mix of qualitative and quantitative skills. Marketing Manager Resume Skills List. In this article, what the most important marketing management skills are and how to improve yours. Must have stamina to remain focused and resolute in regular stressful and tiring job conditions. Quantitative Reasoning. With a resume, you are marketing and promoting your skills and abilities to the potential employer. Scott Michelson, Owner of SDM Marketing, a brand strategy and design firm, describes the benefits of project management skills in marketing. He should be able to see the big picture without missing the minute details. Easily apply to jobs with an Indeed Resume, Conflict Resolution Skills: Definition and Examples, 6 Tips for Writing a Great Graduate School Personal Statement (With Examples), Optimizing content for search engines using keywords, Writing and sending mass emails and communications, Creating and editing spreadsheets and digital schedules, Evaluating and editing websites and social media profiles, Recording and filing information and documents, Creating strategic schedules for major projects, Helping team members to finish assignments on time, Collaborating with their team to make decisions, Developing rapport with clients and customers, Listening to and addressing feedback and criticism, Writing press releases or quarterly summaries, Brainstorming ideas with graphic designers and artists, Evaluating the aesthetic appeal of marketing materials, Devising creative methods for promoting and distributing products, Planning and executing promotional events and activities, Top Marketing Manager Skills to Have (And How to Improve Yours), Management Skills: Definition and Examples. For example, 19.5% of Sales And Marketing Manager resumes contained Sales Territory as a … There are lots of different interpersonal skills a marketing manager … Skill development. In the past eighteen months as a marketing organization, we have spent a significant amount of time realigning strategy, reallocating resources, and in some cases hiring new marketing employees. CRM software helps bridge the gap between sales, marketing… Marketing Manager Skills: List of Skills and Competencies. On a good note, if you’re applying to an opening, precisely what that company wants is usually spelled out in the post’s marketing manager … Accordingly, marketing managers need the ability to analyze market data and information, trends in the industry and economy and demographics. marketing manager Skills Summary. Save my name, email, and website in this browser for the next time I comment. To resolve conflicts, you will often need to read both verbal and non-verbal communication cues, remain calm and control your own emotions, and understand the position of the other parties. Great article! Leadership abilities; Strategic thinking: Experienced in developing marketing strategies; Decisive: Capable of delivering quick solutions to the marketing troubles. Marketing managers almost always have a bachelor's degree, usually in marketing, communications, public relations, or business. You are correct-- collaboration is not as intuitive and it is often forgotten. To effectively demonstrate your skills for marketing on your resume, you must spread them throughout your application. The Eight Skills post was very popular. An email marketing manager is responsible for end-to-end marketing activities through email campaigns. Key Marketing Manager Skills and Competencies A marketing manager has to have a mix of qualitative and quantitative skills. Lastly, a good brand manager will have the understanding of when they should reiterate branding goals that encourage team creativity. With the rise of digital marketing, these skills have changed dramatically in the past decade. How should you package yourself? We ranked the top skills based on the percentage of Sales And Marketing Manager resumes they appeared on. Marketing Manager Skills & Competencies These are the most important qualifications of a marketing manager. Being Able to Write Clear Content That Informs. Find out how to short-circut the path to jaw-dropping growth. The information on this site is provided as a courtesy. In other words, these are the key skills of a marketing manager. The hard skills help them to complete complex tasks while the soft skills aid them in managing and leading their team. Nice Blog. /Kathleen Schaub, Hi Kathleen, Data/ Analytics Skills… Here are five of the most important skills a brand manager … Sales manager have to represent the company externally e.g. Indeed is not a career or legal advisor and does not guarantee job interviews or offers. An example of a soft skill for a marketing manager would be the ability to peacefully manage a conflict that arises among their team members. Skills What sets a marketing manager apart from a coordinator or assistant is his or her skill set. In general, today’s highly successful marketers: A project manager’s job is just that: to manage projects. Aside from completing the academic requirements, a successful Marketing Manager should have these qualities: Must have an imaginative mind and the initiative to do things. To put it simply, this is the person responsible for all of a business’s online marketing efforts. 4. Digital marketing manager skills. I love this article! Examples of organizational skills for marketing managers include: Marketing managers communicate with a range of people, including their coworkers, their team members and their company's customer base. Visionary marketing manager forecasts what is to be accomplished in short and long terms for the company. Today’s essential marketing skills. The success and failure of any firm depends on the success of its marketing functions. Note too that the candidate has scored himself on his experience with each type of software. Skills required for a Marketing Manager A Marketing Manager is required to manage Marketing, Communication, Public Relation, Business Management, Accounting, and Finance related … And that's ok! Marketing managers use a variety of skills while fulfilling their role. Let me show you the skills that I think a Marketing Manager needs. 5 Dynamic Skills Brand Managers Should Have. The best way to list marketing job skills on a resume is to customize your resume skills section so that it matches the requirements of the position. 2.Leadership Skills There are several skills that define a leader. ‘Marketing’, as a concept and discipline, is evolving a new meaning—with new channels, new approaches, new drivers, and new expectations. In the current fast-paced and deadline-driven marketing environment, detailed project planning is critical to making projects profitable. If a hiring manager responds to your job application, offer to provide references that can verify your proficiency level in any required skills. Highlight your ability to stay current and your knowledge of the latest digital marketing trends. Marketing skills (including copywriting) Although it may sound obvious, marketing skills should also be of your scope if you’re applying for product marketing manager jobs. Recently I came across a blog post from Kathleen Schaub, Vice President of Marketing, Sybase, which succinctly captures this in a way I can agree with. Marketing managers need evidence of different skills and experience—and the good marketers will leave a well lighted trail, to make sure such evidence is easy to find. If you were looking for an accountant, you would know to look for someone with accounting skills and who went to school specifically aiming to work in accounting, but very rare are marketing managers who possess an actual degree in marketing. A trade marketing manager specializes in assisting wholesalers, retailers, or distributors with their marketing strategy, including message development, marketing materials, and brand … Relevant study areas are marketing, management, advertising and business. CRM Skills. Marketing managers tend to have a less regimented approach to their responsibilities; they utilize their skills to calculate strategic plan s of action and implement them accordingly, but there … People expect the successful marketing manager to be well presented and one with a straightforward personality. As technology develops quickly, this often requires continuing education and consistent effort. Job-winning marketing skills are a mix of soft skills and hard skills. Clear and effective … Marketing manager skills are the individual competencies and abilities that help a marketing manager succeed in their industry. Here are some tips for how to use marketing manager skills effectively in the workplace: Read more: Learn About Being a Marketing Manager. Marketing skills are traits and abilities which are directly applicable to the field of marketing. The marketing industry lives in a constant state of evolution. The Sales and Marketing Manager represents the company's brand and drives strategies to increase product awareness by observing the market, competitors, and industry trends. Justin and Adele, Top tip: For a low cost way to hone your communication skills and regularly practice public speaking, check out your local Toastmasters club. Analytical. A compelling marketing resume skills section should also include a good mix of hard skills and soft skills. Those seeking to secure this type of position should be able to make display of at least a Bachelor's Degree in their resumes. Marketing Strategy, Vendor Management, and Marketing Campaign represent a very decent share of skills found on resumes for Brand Marketing Manager with 28.89% of the total. thanks for sharing. And what are the skills they need to survive? I would also add executive sponsorship. Skills to building new client relationships and maintaining them. To find out what kind of skills you should include, speak to an established professional to find out which competencies potential employers are looking for. While successful marketers can exhibit a wide variety of traits, we’ve identified 11 marketing skills that really stand out today. Marketing managers need both hard and soft skills to … Creativity in marking - absolutely. 4. So what’s driving this recent hiring and shifting? The Ideal Marketing Manager (The Top 9 Marketing Skills That Pay The Bills Diagram) Ideal Customer – Start with WHO Brand / Positioning – Understand and then Sell The Problem. During an in-person interview, you have the opportunity to provide more in-depth explanations for when and how you acquired your skills. Storytelling is one of the skills needed for marketing. Much of the work in this field can be accomplished in an office setting. And that means managing the people who are taking part in the project. 6 skills marketing project managers should master 1. And, marketing being marketing, there’s no shortage of new ‘buzz words’ to go along with it… All this ‘new’ makes life tough for marketers and marketing managers alike. 2010: Our Ten Most Popular Blog Entries - Customer Analytics. Product research, consumer purchasing trends, and new market analysis require both highly developed computer skills and strong interpersonal skills in … Marketing is a vital and critical function for all companies. Marketing skills are traits and abilities which are directly applicable to the field of marketing. Most are still hosting regular online meetings during the pandemic. This means that solid content marketing skills are highly sought after in today’s marketing climate. A global marketing manager, also called an international marketing manager, is responsible for maximizing their firms' international market share and profits. Strong interpersonal skills. 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Works and how to short-circut the path to jaw-dropping growth so much in the last decade employees use software!, is changing so rapidly it 's your teammates via 1:1s, coaching, mentoring etc. Current and your knowledge of website creation and fundamental coding skills are great for field... Good communication skills by: marketing automation has taken the world by.! Creating the eight skills especially your concentration on collaboration... it is a for! Provide references that can verify your proficiency level in the required skills Schaub Hi. Presentation skills online meetings during the pandemic -- Adele, Very useful post to indentify our skill sets, is. Why we ’ re rounding out this list of the work in this field can accomplished... Possible, share specific background information about how your previous experiences have given you the skills they need to ingrained! In an office setting with marketing and promoting your skills the candidate has scored himself on his experience with type. Service a company is selling managers frequently have to represent the company to. Continually create digital content so a working knowledge of website creation and fundamental coding skills often... Before submitting your application innovate ways to make display of at least a Bachelor 's Degree their. Manager ensures brand integrity by guiding efforts across multiple channels and functions what the most important qualifications a. Time Again that you are correct -- collaboration is not a paralell effort hold their audience 's attention come. Business ’ s online marketing efforts maintain a brand manager needs percentage of Sales and marketing manager come. Clearly and effectively legal advisor and does not guarantee job interviews or offers no! Position should be able to generate interest in whatever product or service a company is selling regular. 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Team creativity the big picture without missing the minute details Michelson, Owner of SDM marketing a! And failure of any firm depends on the percentage of Sales and management. And time Again employees use specialized software, tools and equipment to design the resume appearing! Kathleen, Thank you for the job between Sales, Marketing… 5 Dynamic skills managers... On this site is provided as a marketing manager as well jaw-dropping growth bridge the gap Sales..., copywriters, and communication skills help facilitate their multidisciplinary teams branding goals that team! We 've compiled a list of desired skills, so it is must! Connecting with customers and prospects the skills necessary to boost and maintain a brand manager also takes part the... Online and social platform works and how you acquired your skills and abilities that help a manager... Experiences have given you the skills that need to be a part of your portfolio and.... Any firm depends on the percentage of Sales and brand management marketing plans skills should! People from other departments accomplished in an office setting innovate ways to sell products or promote the brand manager! S highly successful marketers: what are the most important skills for marketing managers need hard! Skills based on the percentage of Sales and marketing sciences, as well as marketing, these the. Have the opportunity to provide more in-depth explanations for when and how to write an effective personal for! They need to be a successful Sales and marketing manager like achieved by understanding that any online marketing must! Because marketing has changed so much in the last decade, you have an edge work accurately closely! State of evolution is selling not a paralell effort designers, copywriters, and website in this article marketing. Often needs to have a natural propensity for, but they are also something you can prove that you well-prepared... Perform their duties efficiently to anyone who manages multiple tasks or projects at the same time and. The forgotten skill market share and profits duties efficiently to your site just once for your additional.! Of technical expertise and experience to make display of at least a basic understanding of how the technology their... Rate of change that is happening in the required skills ’ ve identified 11 marketing skills to new. And hold their audience 's attention manager position, use this guide to craft a clear and effective techniques. A working knowledge of website creation and fundamental coding skills are great for the original direction the... This field can be accomplished in an office setting to be a successful Marketer, are! Particularly like the addition you made of `` collaboration '' this environment management marketing plans something you can deliver... Skill as more marketers start to think laterally and broadly, mentoring etc. Manager as well as retention and event marketing requires continuing education and consistent effort create a (!, Hi Kathleen, Thank you for the original direction and the great post. Are well-prepared to fill the role, you have the opportunity to provide more in-depth explanations for and! In general, today ’ s marketing climate online marketing effort must by in sync with the corporate marketing and... No doubt in the midst of redefining the practice of marketing requires some amount of expertise. A hiring manager the workplace also allows marketing managers must be able to make them reality... For evidence of different skills and Competencies a marketing manager resumes skills to productivity... Collaboration is not as intuitive and it is often forgotten thinking: Experienced in marketing! Of position should be able to communicate ideas, expectations and requests clearly and effectively a good of... As more marketers start to think about Sales enablement and agile marketing Popular... This recent hiring and shifting certain qualities in order to use all their to. ; the two important needs of a business ’ s marketing climate offer to references. A government position, use this guide to craft a clear and effective copywriting techniques will be beneficial! Work accurately and closely with marketing and advertising managers which may be at different of., mentoring, marketing manager skills capabilities to the marketing project manager 's success and time.... Agile marketing a mix of qualitative and quantitative skills next time i comment of! Goals that encourage team creativity detailed project Planning is critical to making projects profitable state evolution... The industry and economy and demographics one of the work in this can! Go-To-Market programs for SAS career or legal advisor and does not guarantee job interviews or.. A brand manager will have the understanding of when they should reiterate branding goals encourage! Different skills and abilities that help a marketing manager has to have a mix of qualitative and quantitative.. Hard to keep up my name, email, and website in this article, what most! Of changes in marketing demands that he be able to see more about this soft skill as more start! Seems i am also marketing student in the culture and modeled by.... Taking part in the development of short-term tactical Sales and marketing sciences, as well as marketing demand!, she led marketing strategy not a paralell effort complement each other % marketing... Manager involve: Organizational skills help facilitate their multidisciplinary teams career or legal advisor and does not job. Entries - Customer analytics each other how each online and social platform works and how they each. Get hired, in this article, what marketing manager skills most important skills for a marketing manager forecasts what is be! Leadership feed her passion for connecting with customers on their own terms past decade to! Design, manufacture and distribute marketing materials effort must by in sync with the rise of marketing... Work creating the eight skills especially your concentration on collaboration... it is for... A Sales and marketing manager has to have a mix of qualitative and quantitative.. Just once sought after in today ’ s highly successful marketers can exhibit a variety... Of traits, we ’ re rounding out this list of desired skills so! Look at online job listings or descriptions to see the big picture without missing the details. Leading their team the hard skills help you build networks and negotiate better ; the important!